27 Best Fashion, Beauty, and Home Deals for Prime Day 2023

Depending on the kind of shopper you are, the words “Amazon Prime Day” could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday, Amazon’s Prime Day sales have grown over the years to include literally tens of thousands of discounts. Whilst it’s a great opportunity to save, especially on those big-ticket items you already had on your list, there’s no doubt that scrolling through all the deals to find the best ones can be extremely time consuming.

Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that’s exactly why we’re here to help today. We managed to get our eyes on Amazon’s best fashion, beauty and home Prime Day deals ahead of time, and we’ve spent the last few days avidly trawling the pages and pages of discounts so you don’t have to.

Below, we’ve wrapped up all the offers we think are truly worth spending that hard-earned cash on. In fact, we’ve gone one step further and asked the whole Who What Wear UK team to share the deals that are so good, they’re going to be adding them straight to their own baskets. We’ve got our eyes on seriously discounted beauty tools we’ve been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving), and bits and pieces in between. 

Sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day. If you’re looking to shop the chicest (yes, really) affordable fashion on Amazon, have a look at The Drop discounts—especially these designer-looking sandals that you can bag from £13. We’ve also got a roundup on all the best beauty deals for Prime Day according to a beauty editor. We’ve also got the lowdown on the best dupes on offer (who doesn’t love a good Amazon dupe?), and the TikTok-viral beauty buys you can bag for a lot less this Prime Day. 

First, though, keep scrolling for our elite roundup of the best Prime Day deals across fashion, beauty, home and beyond, that our editors are taking advantage of this year. You’re welcome.