TikTok uncertainty prompts the book business to envision an even better future
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TikTok uncertainty prompts the book business to envision an even better future
Jan 21 2025
On January 20, hours after President Donald J. Trump was inaugurated, thousands of readers lined up for one of the 1,100 midnight release parties held across the country for Onyx Storm by Rebecca Yarros. The book, which is the third in the TikTok-beloved Empyrean series, received a 2.5 million copy first print run, with one million copies preordered, according to the book’s publisher, Entangled Publishing. Today, many in the industry are wondering: will we see its like again?
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