Fashion

8 European Dress Trends We’re Copying from Stylish Scandis and the Fashionable French


It goes without saying that fashion is a global playing field where everyone can participate, but I can’t help but notice that when I’m looking for outfit inspiration, I always end up coming back to the same two places—France and Scandinavia. Yes, there are cool girls in every postcode, but my eclectic sense of style switches between the pretty and romantic (something French woman have perfected to a tee), and sleek, modern minimalism—the Scandi calling card.

Rifle through my wardrobe on any given day and you’ll find a lot of dresses—and believe me, I am so convinced that the dress is the perfect instant outfit that I’ve dedicated most of my closet space to the one-piece wonder. Half of the selection comprises of silky Rouje midis, floaty Realistion Par, and linen from Sézane, and the other is crisp cotton from House of Dagmar, boxy silhouettes from Toteme, and a handful of forever pieces from Filippa K, further proof of my divided loyalty to both French and Scandi styling.

As soon as summer rolls around, this roster of dresses really comes into best use—cotton minis, linen maxis, and floral midis are my go-to in the warmer weather, but as a dress obsessive I’m always looking for the next big thing to add to my collection. While puff sleeved dresses are dominating the streets of London and New Yorkers loyally rely on slips, I searched Instagram to found out which summer dresses are cropping up in Sweden, Denmark, Paris and Saint Tropez to help you stay one step ahead. Will you be polished and pretty team France or casual-cool team Scandi? Keep scrolling to find out.

FRANCE

1. Bandeau Dresses

Style Notes: It makes sense that the warmer it gets, the less you want to wear, and if simple linen dresses aren’t cutting it, off-the-shoulder and strapless dresses will keep you cool too. Bandeau tops grew in popularity last year, and the dress is the natural evolution of the surprisingly chic Y2K trend that is proving to be very popular with the French style set in 2024.

Shop Bandeau Dresses:

2. Brown Dresses

Style Notes: Forget black, white and cream, if there is one colour that is always guaranteed to look expensive, it’s chocolate brown. If the sudden spikes in sales of brown suede bags and brown leather sandals have told us anything, it’s that brown is strong enough to rival classic black, and nothing pairs better with summer flats and basket bags than a pared-back dress.

Shop Brown Dresses:

3. Basque Dresses

Style Notes: News writer Natalie Munro puts it best “a favourite on Europe’s streets, I’ve seen this pretty dress trend styled with strappy sandals, pointed-toe heels and pretty mary janes in Paris, Rome and London. With an hourglass shape, the basque dress trend presents a fresh retort to the high-waisted and smock dresses that have dominated the rails for so long.” Expect to see much more of this dreamy, corseted, V-waisted dress in date night ‘fits for the rest of summer.

Shop Basque Dresses:

4. Drop Waist Dresses

Style Notes: Dress devotees will have undoubtedly spotted the drop-waist trend that has been growing over the last 12 months on the street style circuit. The elongated torso and fuller skirt are a universally flattering silhouette that has been adopted by the likes of 16Arlington, Ferragamo, and Jil Sander on the runways, and now you find this sculptural shape on the high street too, so you don’t have to spent four figures to look like you did.

Shop Drop Waist Dresses:

SCANDINAVIA

5. Red Dresses

Style Notes: Hot reds show no sign of cooling down in 2024, if anything it’s quite the opposite, and Scandi shoppers are stocking up on the bold dresses that match the tights, socks and bags they invested in 2023. Slinky slips, playful minis, strong tailoring—you name it, everything looks better in red, take it from Cass Klatzkow [pictured above].