Best Beauty Launches In April
Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
Live Tinted has finally expanded its suncare line with its new Hueguard Invisible Sunscreen Stick. If you hate reapplying sunscreen throughout the day out of fear of messing up the makeup look you worked so hard on and suddenly looking ghostly with a white cast, this sunscreen stick glides on clear and offers hydration in addition to protection. Perfect addition to your festival beauty lineup.
Adwoa Beauty’s smoothing gel is the perfect summer day bottled up in a gorgeous pink bottle. You get the fruity aroma of a delectable sorbet coupled with frizz-fighting ingredients to help your curls stay intact during all sunny excursions.
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If you’re a lazy beauty lover who dreads double-cleansing, Renee Rouleau just made life simpler. The Better Than Balm combines a thorough makeup-removing balm with an effective, gentle cleanser to help you eliminate the gunk and dirt faster than your normal two-step cleansing routine. Just lather, wipe, and be on your merry way.
Another retinol? Yes, but unlike other ones on the market, this one from Augustinus Bader combines the transformative magic of the star ingredient with the brand’s own TFC8 technology that’s packed with amino acids and vitamins that power skin rejuvenation.
A tinted SPF works wonders for those who favor minimalist, barely-there makeup. While this mineral sunscreen by Kosas comes in one shade, it’s universally flattering and comes powered with ceramides and hyaluronic acid.
There’s a safe way to test different hair colors on yourself and I’m not talking box dyes. Celebrity hairstylist Kim Kimble launched a line of hair-coloring wax that’s pigmented enough to show up on black hair and can be washed off easily with just shampoo. No damage, no worries.
Sometimes, a good-smelling deodorant can cause more damage (i.e. hyperpigmentation, irritation, etc.) than good. Saltair’s new serum deodorant is formulated with a blend of acids to reduce the appearance of hyperpigmentation and prevent ingrown hairs.
As the name suggests, Benefit Cosmetics’ Goof Proof Brow Powder is the cheat code for beginners looking to get Zendaya-esque brows without any real effort. The powder arrives in 10 shades, and won’t budge through gym sweat sessions or eight-hour work days.
To key to glass skin is cell turnover. Mutha’s Rebirth Amniotic Toner sloughs away dead skin using AHAs, PHAs, plant extracts, and postbiotics to reveal supple, refreshed skin.
Get a soft focus effect that blurs fine lines and pores without sacrificing UV protection for your skin. Containing SPF30, this tinted sunscreen has a sheer, buildable formula and is composed of shea butter and plant-derived waxes to help improve emollience during application and moisturize your skin.
Beauty Commerce Editor
Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music). She has a penchant for sneakers and nude lip glosses, and spends way too much time re-watching 90s sitcoms.