H&M’s Black Friday Sale 2023 Includes So Many Best Sellers

If there’s one thing that everyone can agree on, it’s that we all love a Black Friday discount. There’s a certain joy (or maybe smugness) that comes from finding an item that was already on your wish list on sale, isn’t there? At this time of year, we’re all on the hunt for ways to save a few pounds, and thankfully, many brands have already begun doling out the markdowns in the run-up to this weekend. As for me, I’ve been patiently watching the H&M website all week, waiting for its sale to begin, and right now H&M members can get 20% off everything. (It’s free and easy to apply). 

Over the past few years, I’ve been really impressed with H&M. It started with an amazing blue knit jumper that I bought four years ago whilst biding time before meeting a friend for dinner. It soon became the piece I got the most compliments on, and as I love sharing a great high-street buy, I’m always left exclaiming, “It’s H&M!” Since then, I’ve looked to the high-street brand for everything from a new puffer coat to surprisingly high-quality sportswear. The only issue is that it has so much stock that it can feel overwhelming. Thankfully, I’ve been working on my well-thought-out wish list for the past few weeks, and it’s full of classic pieces no one could ever regret buying. It includes best-selling buys from over the past year (these are very clearly H&M’s hero pieces and some are still in stock in the sale), as well as the brand’s latest expensive-looking items. 

To access the discount, simply sign up as an H&M member for free, and apply the Black Friday member discount at checkout. 

Keep scrolling to see the brand’s best sellers and most expensive-looking buys to shop in H&M’s Black Friday sale right now. Plus, I’ve included some standout new-in items below.