Matches New Season Sale: 25 Items an Expert Recommends

The January blues may be very real this year (if only this drizzle would let up, seriously), but worry not—MATCHESFASHION.com is here to save our souls (or at least our 2023 wardrobes). London’s favourite destination for chic buys has just launched a flash sale—and no, this isn’t your usual discounts on end of season pieces. You can use the code NY15 at checkout to get 15% off brand new arrivals from the upcoming season. Thank us later. 

Whether you’re looking to invest in a smart new designer bag to elevate all your 2023 outfits, or you’ve had your eye on a beautiful new coat. Maybe you’re refreshing the basics in your capsule wardrobe, or on the hunt for this year’s cult buys before they inevitably sell out? You can pick all of the above up now with a handy little discount (every little helps, right?). 

I promise I’m not just saying this (my recent Slack messages to the Who What Wear team are proof), but I’ve been so impressed with Matches’ buy for the new year. In particular their focus on timeless classics, especially since one of my resolutions for 2023 is to buy less, better items for my wardrobe that I know I’ll wear year after year. 

I won’t keep you apart from this generous discount any longer, but in case it’s helpful to see the items a fashion editor bookmarked after browsing the entire edit, keeps scrolling to see my sale picks now…