The Best Summer Sale Buys of 2023

It may be hard to believe when it feels like summer’s only just beginning, but it’s that time of year once again where retailers, from affordable high street brands to the most luxury designers, start treating us to some amazing summer sales deals. 

While the January sales normally all start within a week of each other, the summer sales can be harder to keep track of, with staggered drops across the coming months. It can be exhausting trying to stay on top of each brand’s sale dates and offers. Not to mention having to spend your precious time scrolling through pages and pages to find the sale buys really worth your money (especially when you’ve got holidays to be going on and sun to be enjoying). But worry not—Who What Wear to the rescue. 

Consider this your bumper guide to the summer sales worth knowing about. Below, you’ll find details of all the best fashion deals the moment they go live (we’ll be updating this gallery regularly, of course), including early access offers and exclusive discount codes. As well as all the key buys recommended by our expert fashion editors. 

As always with sale shopping, we suggest investing in pieces you’re not going to regret—styles that you’d buy anyway, and that you’ll wear year after year. That might mean bagging deals on those pretty summer dresses and chic linen buys that were already in your basket. Perhaps it’s year-round capsule classics, like the perfect black blazer, or getting prepared for the upcoming autumn season with incredible deals on coats, knits and boots that you’ll be grateful for come September. 

So far, there’s already an impressive roster of discounts on offer, from designer buys at Net-A-Porter and Matches, to the best activewear at Lululemon and so many pretty dresses at & Other Stories. So, we won’t keep you any longer.

Keep scrolling to shop the best summer sales deals for 2023…