The Coolest British Emerging Brands 2026

London fashion is always top of mind for me—especially now that London Fashion Week (my favorite week of the fashion-month calendar) has just wrapped. I lived there for two years, and it’s the place I’d choose to call home if I could live anywhere, visas aside.

There are the household names at this point—such as Burberry and Vivienne Westwood, of course—along with beloved brands like Charlotte Simone, Miista, Molly Goddard, Shrimps, and Simone Rocha. And then there are specific emerging designers coming out of Central Saint Martins, doing something entirely their own, where fashion feels most at the intersection of art and culture. Alumni like Chopova Lowena, Conner Ives, Ellen Poppy Hill, Lucila Safdie, and Talia Byre are a few of my favorites that come to mind. I also like looking to London-based curated shops for new discoveries, like Alta Store and Apoc Store.