These Are the Essentials NYC Fashion People Are Buying on TikTok

Whenever I want to look at clothes or discover a new brand, I usually end up on TikTok. I follow a lot of influencers with personal style I like to come back to, and it’s always interesting to see what products are trending. Recently, I’ve been noticing the same fashion and beauty items pop up again and again, and a lot of them are available on the TikTok Shop.

Right now, the app is running its Deals for You Days with discounted viral favorites inspired by TikTok’s summer trend report, featuring trends like “city girl summer.” You can find the sale under the hashtag #dealsforyoudays, and everything from Gap to French Pharmacy is marked down. Whether you’re shopping for basics or beauty, there are so many essentials for summer.