This Shirt Color Is the Key to Looking Chic This Fall

A white button-down shirt has long been a wardrobe staple, loved for its crisp, clean, and endlessly versatile style. While this classic top remains an essential, fashion people are increasingly turning to its more daring cousin, the red button-down.
This shift has become more noticeable recently, especially after Copenhagen Fashion Week earlier this month. For the spring/summer 2026 season, designers like Herskind and Auralee showcased red-button shirts on the runway. Herskind styled a sheer version over a red bodysuit, while Auralee paired a red poplin button-down with a coordinating cinch-waist jacket and pants. And off the runway, on the streets, showgoers styled the top with everything from lace-trim slip skirts and a short trench coat to miniskirts and clogs.
Beyond Copenhagen, this trend has been seen on It girl Alexa Chung. Just this week, she posted a series of photos on Instagram, including one where she wore a red button-down shirt with a denim miniskirt and a black leather tote bag. Considering Chung’s significant influence on fashion trends and shopping habits, her sporting a red button-down is destined to boost its popularity.
Additionally, brands like Madewell, Ralph Lauren, and Free People are releasing button-down shirts in this eye-catching color, further fueling our trend forecast that the style will be big this fall. With that said, keep scrolling to see how red button-down shirts are being styled and shop the pieces along the way.
How to Style a Red Button-Down Shirt

Outfit Formula: Red button-down shirt + dark-wash denim skirt + tote bag

Madwell
Poplin Easy Y-Neck Button-Up Shirt

(Image credit: ImaxTree)
Outfit Formula: Red button-down shirt + red jacket + pants

Free People
Sabine Articulated Shirt
This relaxed fit is perfect.

(Image credit: ImaxTree)
Outfit Formula: Red button-down shirt + white skirt + clogs

express
Georgette Double Pocket Relaxed Portofino Shirt
Size up for an oversize fit.

(Image credit: ImaxTree)
Outfit Formula: Red button-down shirt + colored trousers

ralph lauren
Classic Fit Corduroy Shirt
Sometimes a shirt from the men’s section is the way to go. Leave the buttons undone and style with a white tee and low-rise jeans.
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