Who What Wear: Next in Beauty Is Open for Entries

Our prestigious list of winners will be crafted by an esteemed and trusted panel of editors, influencers and experts that will rigorously test put every single product to the test. We’re aiming to lift up the brands and products that we believe are cult classics in the making, ensuring that your beauty cabinet is stocked with only the best of the best. 

The winners will be announced in late October through a series of content and social activations, as well as an exclusive event, so stay tuned and tell your beauty-loving friends all about it!

Up next, the hair colour trends of 2023.