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It’s getting a little political in the horror movie space. The director of the Terrifier movies, Damien Leone, isn’t happy about it, all he wants to do is make movies. 

If you’re wondering what you missed, Terrifier star David Howard Thornton has been vocal on social media about where he stands in the current political climate and it’s going pretty much as you would expect. Some like it. Some are okay with it and some hate it. 

The old saying “any publicity is good publicity” might be officially outdated. Filmmakers are chained to their fan bases and if you make one of them mad thousands follow, and it’s not pretty. Vengeful tactics like negative review bombing, or hate-speak so intense, their targets quit social media altogether.

Remember  Kelly Tran, the actress who pissed off fandom just for being Asian? Or The Boys star Erin Moriarty who left because she was relentlessly bullied for allegedly having plastic surgery–It was a rumor instigated by Megyn Kelly and it grew from there. Moriarty  eventually cut the cord on her social media accounts. 

That mob mentality is more terrifying than anything Leone can create. For independent filmmakers and their startup studios it can be a death curse. Here’s why: haters are more vocal and vindictive than their counterparts. If you don’t believe it, why did Leone feel the need to basically call out Thornton? Even though he doesn’t mention his name, we know who he’s talking about. Leone makes no mention of his polical affiliation so we could assume his damage control post is purely business. Furthermore, he says he is speaking “on behalf of the Terrifier franchise.”

It feels like Leone’s heart is in the right place. He’s simply fence-sitting to protect his brand, but ironically he created something he tried to avoid and plunged Terrifier into a heated social media discussion from both sides:

Writes browsehorror in regards to Leone’s post: “I feel this is in response to some of the LGBTQ advocacy that DHT has been standing up for lately on his platform, which would not make this response a great look. Playing both sides atm just isnt a good take when one side is advocating for the rights and lives of minorities and the other side is celebrating seig heils and the splitting up of migrant families across the country. I love you and DHT and the whole crew but rn this response will only do more damage than good and cause a rift between the Terrifier community.”

Leone responded: “It’s definitely not since I agree with his [Thornton] stance on that. Who do you think hires all of our LGBTQ cast n crew members? They are loved, respected and encouraged to work with us.”

Then you have this guy named “Conan” in the same conversation:

The bottom line here is directors and celebrities should stay off of social media, or at least run their ideas for political posts past a PR expert. Had Leone not addressed the issue, it might have gone relatively unnoticed. Thornton seems like he can handle himself pretty well online, but now Terrifier has become what Leone was hoping to avoid: part of a political discussion that could hurt his next film financially.

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